A landing page is used to channel traffic and deliver a specific message, enhancing conversion rates / ROI

The landing page is a webpage users are sent to after clicking through from an ad or search engine listing.

There are many ways of attracting this traffic though if you're running a paid search or display campaign (banners etc) then there's a fair chance your paying for your traffic.

Don't make the same mistake as many others before you, send your traffic to a well optimized landing page that will convert, find out more about landing pages and how they should be optimized.