1. If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean?

a. 20% of the webpages of the website have been indexed by the search engine
b. Only 20% of the pages of the website will be indexed by the search engine
c. 20% of the websites pages will never be indexed
d. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms

2. 10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ clickthrough rate.

a. less than 30%
b. 30 percent
c. more than 30%

3. Which of the following factors have an impact on the Google PageRank?

a. The total number of inbound links to a page of a web site
b. The subject matter of the site providing the inbound link to a page of a web site
c. The text used to describe the inbound link to a page of a web site
d. The number of outbound links on the page that contains the inbound link to a page of a web site

4. What does the 301 server response code signify?

a. Not Modified
b. Moved Permanently
c. syntax error in the request
d. Payment is required
e. The request must be authorized before it can take place

5. If you enter 'Help site:www.go4expert.com' in the Google search box, what will Google search for?

a. It will open up the Google help pages applicable to www.go4expert.com
b. It will find pages about help within www.go4expert.com
c. It will only find page titles about help within www.go4expert.com
d. It will direct you to the request page for re-indexing of www.go4expert.com

6. What is Anchor Text?

a. It is the main body of text on a particular web page
b. It is the text within the left or top panel of a web page
c. It is the visible text that is hyper linked to another page
d. It is the most prominent text on the page that the search engines use to assign a title to the page

7. Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword - "six sigma"?

a. Yahoo Search Term Suggestion Tool
b. Alexa
c. Google Traffic Estimator
d. Google Trends
e. WordTracker

8. What term is commonly used to describe the shuffling of positions in search engine results in between major updates?

a. Waves
b. Flux
c. Shuffling
d. Swaying

9. Are RSS/Atom feeds returned in Google's search results?

a. Yes
b. No

10. Which of the following statements regarding website content are correct?

a. If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
b. Linking to a page inconsistently does not affect the way Google views the page/s. Examples of inconsistent linking could be http://www.go4expert.com/page/ and http://www.go4expert.com/page and http://www.go4expert.com/page/index.htm.
c. Syndicating your content could lead to Google viewing the material as duplicate
d. Placeholders for pages which do not have content are never viewed as duplicate content by Google

Social media optimisation (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos.

PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page's importance from the votes cast for it. How important each vote is is taken into account when a page's PageRank is calculated.

PageRank is Google's way of deciding a page's importance. It matters because it is one of the factors that determines a page's ranking in the search results. It isn't the only factor that Google uses to rank pages, but it is an important one.

From here on in, we'll occasionally refer to PageRank as "PR".

A landing page is used to channel traffic and deliver a specific message, enhancing conversion rates / ROI

The landing page is a webpage users are sent to after clicking through from an ad or search engine listing.

There are many ways of attracting this traffic though if you're running a paid search or display campaign (banners etc) then there's a fair chance your paying for your traffic.

Don't make the same mistake as many others before you, send your traffic to a well optimized landing page that will convert, find out more about landing pages and how they should be optimized.

Have you been investing heavily into on page optimisation (optimization) and not seen any results.

You may have made sure that you picked one of the best on page optimisation agencies in the industry, got references, asked for case studies then after risking it all with a 12 month contract, you invested all your expectation and large part of your internet marketing budget with the on-page Search Engine Optimisation (SEO) agency.Months later with your patience worn through and no significant results delivered, you must be frustrated with the lack of returns on your investment and possibly even ready to give up on SEO all together. We have been very surprised to see how many of the top SEO agencies in the UK have been very slow to change their optimisation strategies; now that on page optimisation has mostly lost most of its affect.

Is their any need for On Page Optimisation?

There are some basic optimisation issues that are critical to have in place and then there are more technical / advanced techniques that can improve your search engine rankings. You should not pay for basic SEO advice and you do not need to pay much for advanced optimisation advice.
We disclose up to date SEO advice and tips to most off our clients at no charge.
After having the basics in place, creating masses of useful content is the main on-page optimisation strategy that a webmaster should focus on, but without off-page SEO you will not see your website’s current ranking increase significantly.

More on off-page optimisation…

Off page optimisation or off-page SEO is basically controlling how the internet portrays your website.

A professional off-page SEO will be able to employ their own resources* to control how search engines view your website and thereby control your ranking. Most off-page SEO techniques done well will result in very high ROI and high ranking in MSN, Google and Yahoo!
One way links from their link publishing partners
Gradual link building technology
Your business partners and their link publishing resources 
General internet resources: Powerful free directories, one way link brokering etc.
Online PR campaigns
News articles

Are there any risks associated with off-page SEO done incorrectly? 

We recommend that you only use professionals for your off-page SEO
Make sure that the company winning your business has been focusing on off page SEO for more than two years and are not late adopters jumping on the band wagon of a new product and service that has been under boom demand of late.

The page Title should include ONLY our main keywords. The least amount of words you use, the more weight Google will give to reach of the keywords and the higher you will rank. The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The body text of a web page is very important to search engines. For a successful Search Engine Optimization approach, take into contemplation that search engines look at content and also at the structure of the markup.

They accentuate the importance of text content, page titles, keywords rich text, Meta descriptions and information architecture. A website where quality of content and code prevail will rank higher in the major search engines. Content is the king. Search engines love bright and quality content, since that's what the users want new things to read every day and every hour. When your site changes often - search engine crawlers come back more often as well. Of course by generating new content you elevate the chance that more of your pages will be found.

Get involved in communities relevant to the content of your site. Visit their forums and mailing lists, and help other people by answering their questions, posting links to your site if they contain information relevant to your replies. Usually you are allowed to have a signature, where you can link to your site.Analyze your log files and see who refers to you the most. Try to find more similar sites. The referral information also reveals the keywords used to find your site. Often you find new keywords that you haven't thought of when targeting your site. By using those newly discovered keywords you can create content that targets the unexpected traffic even better. Including links to social bookmaking services, like reddit.com, digg.com, del.icio.us, etc. (there are hundreds of those now and their number is growing) will allow your visitors to submit your site's links to those services in one click (e.g., see some of those at the end of this article).However most (all?) of those sites implement the link attribute.

Do not include invisible text. One can create invisible text by choosing the font color which is the same as of the background, putting the text at the very bottom of the page, so that the visitor won't see it, and other ways. Pager as it was last crawled by Google. On the page, you will notice that the search term you were for is highlighted as many times as it appears in the page. Try many different key word phrases. You will see the same results over and over again. Search Yahoo and MSN and look at the cached results also. They have similar indexing characteristics. Take notes and see how it is done. You may be surprised how easy it is to get listed in the searches.