Internet Marketing Experts

10 SEO Interview Questions

2009-05-27T02:52:00.000-07:00

1. If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean?

a. 20% of the webpages of the website have been indexed by the search engine
b. Only 20% of the pages of the website will be indexed by the search engine
c. 20% of the websites pages will never be indexed
d. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms

2. 10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ clickthrough rate.

a. less than 30%
b. 30 percent
c. more than 30%

3. Which of the following factors have an impact on the Google PageRank?

a. The total number of inbound links to a page of a web site
b. The subject matter of the site providing the inbound link to a page of a web site
c. The text used to describe the inbound link to a page of a web site
d. The number of outbound links on the page that contains the inbound link to a page of a web site

4. What does the 301 server response code signify?

a. Not Modified
b. Moved Permanently
c. syntax error in the request
d. Payment is required
e. The request must be authorized before it can take place

5. If you enter 'Help site:www.go4expert.com' in the Google search box, what will Google search for?

a. It will open up the Google help pages applicable to www.go4expert.com
b. It will find pages about help within www.go4expert.com
c. It will only find page titles about help within www.go4expert.com
d. It will direct you to the request page for re-indexing of www.go4expert.com

6. What is Anchor Text?

a. It is the main body of text on a particular web page
b. It is the text within the left or top panel of a web page
c. It is the visible text that is hyper linked to another page
d. It is the most prominent text on the page that the search engines use to assign a title to the page

7. Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword - "six sigma"?

a. Yahoo Search Term Suggestion Tool
b. Alexa
c. Google Traffic Estimator
d. Google Trends
e. WordTracker

8. What term is commonly used to describe the shuffling of positions in search engine results in between major updates?

a. Waves
b. Flux
c. Shuffling
d. Swaying

9. Are RSS/Atom feeds returned in Google's search results?

a. Yes
b. No

10. Which of the following statements regarding website content are correct?

a. If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
b. Linking to a page inconsistently does not affect the way Google views the page/s. Examples of inconsistent linking could be http://www.go4expert.com/page/ and http://www.go4expert.com/page and http://www.go4expert.com/page/index.htm.
c. Syndicating your content could lead to Google viewing the material as duplicate
d. Placeholders for pages which do not have content are never viewed as duplicate content by Google

(What is SMO) Social Media Optimisation

2009-04-29T10:31:00.000-07:00

Social media optimisation (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos.

What is PageRank

2009-03-06T04:37:00.000-08:00

PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page's importance from the votes cast for it. How important each vote is is taken into account when a page's PageRank is calculated.

PageRank is Google's way of deciding a page's importance. It matters because it is one of the factors that determines a page's ranking in the search results. It isn't the only factor that Google uses to rank pages, but it is an important one.

From here on in, we'll occasionally refer to PageRank as "PR".

Landing Page Optimization

2009-02-16T03:34:00.000-08:00

A landing page is used to channel traffic and deliver a specific message, enhancing conversion rates / ROI

The landing page is a webpage users are sent to after clicking through from an ad or search engine listing.

There are many ways of attracting this traffic though if you're running a paid search or display campaign (banners etc) then there's a fair chance your paying for your traffic.

Don't make the same mistake as many others before you, send your traffic to a well optimized landing page that will convert, find out more about landing pages and how they should be optimized.

Off Page VS On Page(Optimisation)

2009-01-23T02:10:00.001-08:00

Have you been investing heavily into on page optimisation (optimization) and not seen any results.

You may have made sure that you picked one of the best on page optimisation agencies in the industry, got references, asked for case studies then after risking it all with a 12 month contract, you invested all your expectation and large part of your internet marketing budget with the on-page Search Engine Optimisation (SEO) agency.Months later with your patience worn through and no significant results delivered, you must be frustrated with the lack of returns on your investment and possibly even ready to give up on SEO all together. We have been very surprised to see how many of the top SEO agencies in the UK have been very slow to change their optimisation strategies; now that on page optimisation has mostly lost most of its affect.

Is their any need for On Page Optimisation?

There are some basic optimisation issues that are critical to have in place and then there are more technical / advanced techniques that can improve your search engine rankings. You should not pay for basic SEO advice and you do not need to pay much for advanced optimisation advice.
We disclose up to date SEO advice and tips to most off our clients at no charge.
After having the basics in place, creating masses of useful content is the main on-page optimisation strategy that a webmaster should focus on, but without off-page SEO you will not see your website’s current ranking increase significantly.

More on off-page optimisation…

Off page optimisation or off-page SEO is basically controlling how the internet portrays your website.

A professional off-page SEO will be able to employ their own resources* to control how search engines view your website and thereby control your ranking. Most off-page SEO techniques done well will result in very high ROI and high ranking in MSN, Google and Yahoo!
One way links from their link publishing partners
Gradual link building technology
Your business partners and their link publishing resources
General internet resources: Powerful free directories, one way link brokering etc.
Online PR campaigns
News articles

Are there any risks associated with off-page SEO done incorrectly?

We recommend that you only use professionals for your off-page SEO
Make sure that the company winning your business has been focusing on off page SEO for more than two years and are not late adopters jumping on the band wagon of a new product and service that has been under boom demand of late.

Search Engine Optimization (SEO) Services

2009-01-06T07:08:00.001-08:00

The page Title should include ONLY our main keywords. The least amount of words you use, the more weight Google will give to reach of the keywords and the higher you will rank. The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The body text of a web page is very important to search engines. For a successful Search Engine Optimization approach, take into contemplation that search engines look at content and also at the structure of the markup.

They accentuate the importance of text content, page titles, keywords rich text, Meta descriptions and information architecture. A website where quality of content and code prevail will rank higher in the major search engines. Content is the king. Search engines love bright and quality content, since that's what the users want new things to read every day and every hour. When your site changes often - search engine crawlers come back more often as well. Of course by generating new content you elevate the chance that more of your pages will be found.

Get involved in communities relevant to the content of your site. Visit their forums and mailing lists, and help other people by answering their questions, posting links to your site if they contain information relevant to your replies. Usually you are allowed to have a signature, where you can link to your site.Analyze your log files and see who refers to you the most. Try to find more similar sites. The referral information also reveals the keywords used to find your site. Often you find new keywords that you haven't thought of when targeting your site. By using those newly discovered keywords you can create content that targets the unexpected traffic even better. Including links to social bookmaking services, like reddit.com, digg.com, del.icio.us, etc. (there are hundreds of those now and their number is growing) will allow your visitors to submit your site's links to those services in one click (e.g., see some of those at the end of this article).However most (all?) of those sites implement the link attribute.

Do not include invisible text. One can create invisible text by choosing the font color which is the same as of the background, putting the text at the very bottom of the page, so that the visitor won't see it, and other ways. Pager as it was last crawled by Google. On the page, you will notice that the search term you were for is highlighted as many times as it appears in the page. Try many different key word phrases. You will see the same results over and over again. Search Yahoo and MSN and look at the cached results also. They have similar indexing characteristics. Take notes and see how it is done. You may be surprised how easy it is to get listed in the searches.

The 7 Points of Do-It-Yourself

2008-09-23T21:53:00.001-07:00

Ever felt intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? Ever been horrified by the huge fees the experts charge, putting search engine optimization beyond your own means? Ever thought: What exactly is search engine optimization anyway, and can I do it myself?

The answer is: Yes, you can! The basics of search engine optimization in applied web marketing are simple. It's all to do with the keyword content of your text copy, and can be summarized in seven points.

1. Register a good domain name which reflects what your site is about. Even if you are an established business, don't register www.FredJones.com if you make widgets. Rather, you want to register something like www.BestWidgets.com because that would inspire confidence in people looking for quality widgets who would not necessarily have heard of Fred Jones the widget-maker.

2. Name your page URLs based on reasons similar to the above for your web promotion, except now you can be more specific. Search engines like to know what your page is about. Name a page after a product (BigYellowWidgets.htm) or a service or action (Buy-Widgets-by-Post.htm) on one of the sales pages.

3. The text in the title tag is crucial in letting search engines know what each page is about. Put your important keywords in your title tags, using both the singular and plural versions (people will search for both) and make these tags different and specific for each page. For example, "Widgets and After Sales Widget Services". Whatever you do, don't call the home page "Index", but treat it almost as a mini-description.

4. The other tags (at the top of the html page) between the two "HEAD" tags are not as important as the title tag, but the description tag is still used by some search engines in displaying what you would like web users to see when they scroll down a page of search results. Some search engines don't use the description tag at all; others, like Google, sometimes use part of it together with part of the main body text surrounding prominent keywords on your page. So you may as well treat the description tag seriously; make it brief (about 25 to 30 words) and as comprehensive as possible in the short space allowed. Make sure you have your popular keywords included within your description tag. The ALT tag is used for a very short description of an image or graphic file, and is what is displayed if you allow your mouse pointer to hover above a graphic. These days it is not considered important for search engines. The COMMENT tag is never displayed on the body page, and is used by coders and designers as an instruction or reminder to themselves about what that section of html coding should be doing; in the past, some webmasters in their quest for website promotion and search engine ranking used to stuff keywords in the comments tags, but now it is generally acknowledged that the main search engines pay little or no attention to these.

5. Keyword density. Each search engine has its own preference as to how many times a keyword phrase appears on the page in order to signify the relevance of that keyword phrase (in other words, in order to help the search engine understand what the page is about). Around 5 to 8 per cent is a rough guide as to the optimal level. Don't overdo it, otherwise it will be seen as spam or keyword-stuffing. Also use your keywords in the headings tags H1 and H2. There is an H3 tag as well, but it is doubtful whether search engines bother with that, as it is perceived as less prominent on the page, therefore less relevant to what the page is about.

6. Don't forget good linking in your website marketing. Search engines will judge the importance of your web pages to some extent on the number and quality of incoming links from other sites. Ask other webmasters with sites on similar themes to yours for a link, in exchange for a link back. These sites should not be in competition with yours, but should be similarly themed. You may occasionally be asked by other webmasters if they can link to your site. If this is so then have a look at their site; make sure that their site is relevant, that it has at least some Page Rank, and that it just "feels" good, and has no nasty surprises like redirects or unexpected popups. You don't want to be associated with a "bad neighborhood"!

7. Make sure that important keywords are included in the anchor text within inbound links from other sites. This is crucial to search engines when they try to figure out the relevance and importance of your pages. The inbound link from the other site should take the form of something like this (I'm using normal brackets instead of angle brackets so as not to use compromising html): (A HREF="http://www.Yoursite.com") your important keywords included here(/A). You should definitely avoid something like (A HREF="http://www.Yoursite.com")click here(/A), which tells search engines nothing except that your site is about "click here". Be careful!

SEO - Do sitemaps help your Google PageRank?

2008-09-23T21:52:00.001-07:00

With the millions and millions of websites in existence today, how do you get yours noticed? The most common way is for it to be high up in the rankings of useful and relevant websites. Google is the most widely used search engine today. When someone keys in a search term on Google, you can only hope that your website comes up in the first ten pages of results. You do not have to sit there and just hope, though. There are a number of things you could do to improve your chances of being noticed.

Google came up with a system to determine how important a website is. Everyday, Google's automated programs called spiders "crawl" the World Wide Web. The purpose is to index all the existing web pages out there. The information these spiders gather is used as the basis for calculating what Google calls PageRank. This concept was developed by Google founders Larry Page and Sergey Brin of Stanford University.

What exactly is PageRank? It is an algorithm which assigns numerical weights to linked pages. The higher the figures, the more important the page is. The PageRank is resultant of how many pages link to your own page. It is of no use to make bogus incoming links to your page though. Google gives more weight to more reputable sites that link to your page. Bogus and paid incoming links can actually be detected. The algorithm takes into account all incoming links - both external and internal.

This is where sitemaps come into the picture. As can be gathered from the name, sitemaps are basically a guide to what can be found in your website. It is a page within your site wherein the user can see the overall structure and informational content. It contains links to all the pages in your website.

Will providing a sitemap increase your Google PageRank? The answer is simple: yes it may. As mentioned earlier, the PageRank system also takes into account internal links. The more pages you have in your website, the higher you PageRank. A word of caution is necessary here. Pages should contain original content and not simply be copies of each other. Otherwise, your PageRank may actually decrease. As the spiders follow links to get to web pages, a sitemap will actually facilitate the "travel" of these spiders within your site. If each of the pages on your web site are interconnected and are easily accessible from one page, then chances are the spiders will find the necessary information faster and easier. Experts suggest that you put only a maximum of 100 links in one page. If you have more than that number of links, you should create different sets of sitemaps. In order for the idea of the sitemap to really work, you need to provide a link to the sitemap on every page on your website.

The keys to increasing your PageRank are fairly simple. Include original content in as many pages as you can. Link your pages together. Create a sitemap to make navigation easier. Provide links to the sitemap for each page. This way, both user and spiders can find all the information that you have to offer.

SEO Success Against Search Engines

2008-09-23T21:51:00.001-07:00

The purpose of search engine optimization is to bring success to a website. Is it still possible to gain impressive site traffic and rank when almost all webmasters use the same web marketing techniques and strategies? The internet world calls for uniqueness and originality. This is what you are supposed to give it. But with the ever changing demands of the search engines, would there still be a painless SEO?

The Search Engine Craze

Search engine optimization is beneficial to most websites. It was even believed to be the ultimate key to the highest ranking on the search engine result pages. Search engine optimization was a painless task before. All you need are keywords incorporated on the Meta tags of your website and then you can rightly expect to be at the top of the search engine result pages!

However the search engines have changed their craze. It does this often especially when it comes to determining whether what site to place on the top of the SERPs. The Meta tags that once used to be the key for higher ranking have lost its charisma to the search engines. The trend has given favor to the doorway pages.

And then the search engines are not yet satisfied, they change their trend again. This time the demand was converted to links - more specifically incoming or inbound links. The more incoming links your site has, the more important your website appears on the eyes of the search engines. Webmasters began soliciting links because they are important for their website\'s ranking. Along with the incoming links is the trend for paid links and ads.

Is There Still A Room for Painless SEO in the Internet?

With all these changes in the search engines craze and with all these unending cycle of trends in determining a website's importance, can we still expect for a painless search engine optimization for our websites? Search engine optimization still does work! And good news to all webmasters, SEO can still be a painless task. The key to painless SEO lies on the capability of the webmasters to balance all elements that are considered relevant by the search engines.

Don't you think it is time that we think of improving our site naturally than following every trend of the search engines? It will be a painful task to follow every change of the search engines. Getting a higher rank for your website is as simple as making your website relevant and legitimate.

The internet competition requires you to update your website continuously to maintain its importance and originality. SEO is also as simple as balancing the keywords of your website. Moreover, search engine optimization is about relevant content. Don't mind the change of trends of the search engines. As long as your website has relevant content, it won't be affected much by the changes!

Latest SEO Tips and Web Development

2008-09-23T21:49:00.000-07:00

What kind of Internet users may not be aware that every time they enter a keyword search term into a search engine such as Google, Yahoo or MSN, there are hundreds of thousands of websites in competition for this keyword phrase. It is absolutely essential to do everything possible to web pages within the top twenty-20 results, this is the first 2 pages, from the search engines as a general rule of thumb are 10 sites on each side by search engines. Internet users may not be aware of it, but every time they are on the results page, after the implementation of a Web search, they show a tendency to visit the sites listed in the first two pages.

Because users transport is essential for the success of a website, many website owners and web development specialists, are serious about business via the Internet will do everything they can do to top rankings in search engines. The most effective strategy for achieving this is through the submission of the site search engine optimization (SEO) and the rule of setting the SEO firm to do the SEO service for them.

How does an SEO firm implementation of the SEO services it offers? SEO services are always two-fold, and these two sides always go hand in hand. One side is the SEO side, while the other deals with the off-page SEO.

When we speak of on-page SEO services, we are talking about how a SEO firm would optimize the content of the site itself. The article on the site in a manner that the relevant keywords to what the site. The key words are also embedded in the ALT tags and the meta tags used coding of the site. Keywords are important, because these are among the components that search engines are looking for when they read a website.

Off-Page is part of SEO services and called on the other side sea of website as with link building. Search engines also assess how relevant a site is limited to certain number of key words, a user on the links to a Web page contains in relation to the keywords, and the quality of these links. To achieve this, SEO companies work on the link construction and exchanges link to sites which they develop.

Because of the tightness of the competition on the Internet for top search engine rankings, SEO services are in demand and run a business SEO turns as a very lucrative business.

SEO a Company can easily top ranking promise for a client, the Web site, the question is:

Would the SEO firm in a position to implement it? A website owner should always be careful in picking a SEO company, the implementation of the SEO services that they need. Track record and reliability are the necessary qualities to all SEO companies. Choosing the right SEO firm to carry out the necessary SEO services can make or break the success of a website.

What is the use of building links with directory submissions?

2008-09-23T21:48:00.000-07:00

Webmasters and all those who are involved in site building and promotion:

Whenever you have started to work with websites you will surely face the problem of website promotion and how to increase the website's page rank? It is quite a great point for discussion. However, we can outline here several of the most important and effective ways of website promotion, which are directory submission and link building.

When it comes to directory submissions - here arises another question - what way is more effective, to submit your site manually to hundreds of directories yourself or order directory submission services provided by highly experienced and skilful team. The second variant is much more appropriate and comfortable as it requires a lot less time and effort than the first option. Manually submitting to directories is a long, tedious, and grueling task. It can take hours upon hours and depending upon the number of directories submitting to, I can take days. Many of the directories these days require email confirmations before listing a website in the directory.

This, of course, leads to another time consuming task of confirming each and every email that is sent. The other downside of sharing your email address is the fact that many directories will continue to email you promotional information well after you submission is completed and some will pass your email information on, which leads to spam.

Directory submission of your website has several benefits. The first benefit is that it will contribute to the growth of incoming traffic. You will get direct, targeted traffic from directories. Another benefit of this service is that you will get high quality, one-way links to your website from page rank directories. These back links directly contribute to your overall search engine rankings. And finally, the directory submissions will contribute to drastically improving your Google Page Rank! The higher your page rank, the higher you are going to be listed in all search engine results for specific keywords. These are three enormous benefits that any webmaster needs to focus on in order to survive on the internet today.

So do not waste your time and lose your profit. Hiring a professional directory submission service is the right choice. Directory submission services such as those offered by www.iSellPagerank.com will give you many different choices and packages to work with. They will include both high page rank directory submissions and also guaranteed and permanent directory submissions and will even handle all email confirmations for you. Both of these types of submissions are very beneficial to any website.

Link building is the number one way to promote your website today as it affects a website in a variety of different ways. If you do not focus on building your links, your website will not project the much needed image of popularity and search engines will not include the website in search results. It is an area that no webmaster can survive without.

Just visit iSellPagerank.com to order the directory submission services that are right for you and start reaping the many benefits of directory submissions today!

Search engine optimization & online advertising

2008-09-23T01:45:00.000-07:00

We are offering search engine optimization and online advertising services to corporate & individual website owners.

Our expertise in this field will drive huge traffic to your site and better visibility on the world wide web.

We take work on submission and optimization to leading search engines like google, yahoo, altavista, overture, lycos and all other search engines.

We have a large group of home workers who can submit your links to various search engines, directories and classified sites whereby increasing your visibility and routing a huge amount of traffic to your site.